Fou Du Roi
Fou Du Roi is an affordable French wine company that appeals to young adults that like to have fun! I created a logo and packaging design for Fou Du Roi based on the name, which translates to 'jester.' I chose to go with the classic jester cap with pops of color to easily identify which kind of wine is in each bottle, as the bottles are opaque black. I created a logo and package design that feels both classy and playful to appeal to the young adult audience. Just because the product is affordable, doesn't mean it can't look expensive!
Label Designs
Box Packaging Layout & Lid
