Loom&Blossom
Loom&Blossom is an Etsy store which sells desk mats and mousepads for the feminine desk owner. Each mat is made with a special type of petiteness, even though the desk mat sizes are quite large! I created three sets of logos, but decided to go with the stippled lettering to add a lightness that matches the style of the store. With bold type and soft colors, the logo and banners create a statement that makes the buyer feel strong and pretty at the same time.
The stippled logos with bold letter an soft floral accents seemed more fitting for the brand, because they represent the boldness of adding color and accessories to a workspace while representing the softness of each desk mat design.
